Travel Innovation & Insights Newsletter
Going Up is your ride to what’s new in hospitality. We spotlight the people, projects, and trends lifting the industry upwards! Run by ex-Silicon Valley startup geeks turned digital nomads.
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The Sonic Shift in Hospitality
Sound healing, once the realm of ancient rituals and crystal bowls, is undergoing a high-tech renaissance—driven by AI. Ancient wellness rituals are now being filtered through AI algorithms, as hotels and startups race to offer personalized sonic serenity. And while the science of sound therapy still raises eyebrows in some circles, its appeal is clear: In a world that won’t shut up, people are willing to pay good money to lie down and listen.
The White Lotus Effect: How Thailand's Luxury Resorts Are Trapped in Their Own Identity Prison
HBO's White Lotus Season 3 isn't just critiquing wealthy travelers—it's exposing the fatal flaw in Thailand's luxury resort model. As guests seek transformation while hiding behind resort walls, the show reveals how 'enclave tourism' is costing properties more than cultural authenticity—it's eroding their bottom line. Discover the four pillars of The New Standard that forward-thinking hoteliers are embracing to transform both guest experiences and long-term profitability.
![[Exclusive On-Site Tour] Tri Vananda Phuket: Rooted in Nature, Designed for Longevity](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/91d737e1-de51-45ae-b78d-1e6d109d51d0/Capture-2025-04-15-001857.png)
[Exclusive On-Site Tour] Tri Vananda Phuket: Rooted in Nature, Designed for Longevity
In the heart of Phuket, a quiet revolution in luxury living is unfolding. At Tri Vananda, nature doesn’t just inspire the design—it dictates it. This 600-rai wellness community weaves together forest, philosophy, and future-focused longevity science in partnership with Clinique La Prairie. Join us as we explore how this extraordinary place redefines what it means to live and age well.
![[Exclusive Interview] How Jampa Phuket Redefines Sustainable Farm-to-Table Gastronomy](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/aa2f270f-a969-493b-9e19-2330e7d887b0/cropped_0a774742-da9d-422f-a564-df1a80ce0e22_1744537528703.png)
[Exclusive Interview] How Jampa Phuket Redefines Sustainable Farm-to-Table Gastronomy
Chef Rick Dingen leads Jampa Phuket, a zero-waste restaurant redefining sustainable farm-to-table dining. Join us as we explore his innovative approach to creating a fine-dining experience that’s rooted in environmental responsibility and exceptional local ingredients.